Adding the Cash Giving Account to your digital banking suite provides an engaging, differentiated product that supports another step in your banking customers’ financial journeys: charitable giving.
The Modern Giving account enables financial institutions to differentiate themselves, engage & attract account holders, and strengthen their digital product ecosystem, all the while making a greater impact in their communities and better positioning themselves to be account holders’ primary financial institution.

Features & Benefits

Differentiate Your FI & Attract the Next Generation of Banking Customers

83% of Millennials would be more loyal to companies that help them contribute to social and environmental issues - attract & retain these customers by providing them with tools to give safely and strategically, as you support another step of their financial journeys.

Discover & Verify Charities

Banking customers can give to the charities they care most about and/or find new charities based on geographic location and category, and discover new charities based on where other community members have donated.

Fundraise for Your Favorite Causes

Complement your community impact initiatives by promoting causes and leading fundraisers for local charities, your foundation, and non-profit banking customers.

Donate to Any Charity

Banking Customers can donate to any 501(c)(3) that’s approved by the financial institution, with 100% of donations going to charity, and keep track of tax receipts, all within online banking.

Strengthen your product ecosystem

Leverage charitable incentives to tie products and services together, yielding an increase in engagements and putting your FI in the best position to be your account holders’ primary financial institution. (Ex: $50 in charitable funds for setting up Bill Pay or Direct Deposit for the first time).

Budget for Charitable Giving

Banking customers can budget for charitable giving by setting up recurring deposits into their Modern Giving Account and keep track of tax receipts all within online banking.