24/7 financial monitoring of fraud, senior-specific scams, misuse of funds, and money mistakes. Customizable alert rules watch for issues like duplicate payments, unintended charitable donations, cryptocurrency scams, and more.
Amidst $84T of impending wealth transfer, 9 out of 10 adult children won’t use their parent’s bank. Prevent “asset flight” when issues arise; win trust and new accounts from other family members. Reduce customer acquisition cost for new accounts: roughly two-thirds of users plan to add a Trusted Contact to Carefull, offering banks “share of family” visibility to target for new account openings.
A bank-branded microsite and Carefull experience gives you a direct line of communication to make you the hero to family members. Includes customer-facing marketing that explains the Carefull service, an updating library of educational content, and an easy way for customers to activate Carefull protections.
Carefull looks for things core bank rules can’t find today: the latest elder fraud scams, unintended charitable donations, money mistakes, important behavior change, misuse of funds by a caregiver or family member, and 40+ other issues and behaviors specific to older adults.
Real-time identity great alerts with $1 million of identity theft insurance, including stolen funds reimbursement. 24/7 Dark Web Monitoring covering SSN, Driver’s Licenses, Passports, Medical ID, and more. White-glove restoration, recovery, credit freeze, lost wallet assistance, and junk mail opt-out all backed by 24/7 US-based customer support.
Carefull bank users open between 64% and 93% of Carefull emails: 2-3x industry standards. Get an immediate retention anchor for large accounts — placing customer assets under Carefull protection instantly reduces churn & increases LTV. Spike NPS scores in days vs. years.
Carefull becomes your new data partner for product marketing. Typical users connect over 4 accounts, 25% of which are from other institutions – providing you share-of-wallet insights for marketing and cross-sell: consolidation, trust, checking, and more.
Market-responsive content on fraud & scam prevention, saving tips for older adults, legal and financial planning, and more. Articles are added weekly to bank partner microsites and for direct distribution under your bank’s brand.
Let customers securely share only need-to-know pieces of financial and personal information, without giving others the ability to access their money. Customers maintain independence and security, while adult children still get what they need to support the ones they love. Current solutions – giving away passwords, calling banks for others – lack privacy and security, and can facilitate theft or fraud.
The “digital safety deposit box” for important documents, passwords, and emergency contacts, purpose-built for older adults and their adult children. The simple hub allows customers to instantly generate new passwords for breached online accounts, and securely share information with other generations and stakeholders.