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Build primary relationships

Accelerate customer activation and grow lifetime value with frictionless, personalized experiences.

Pinwheel helps banks and credit unions win primacy with embedded 1-click deposit switching. Through an exclusive data network of payroll providers, Pinwheel enables access to income and employment data across 1,800 platforms (covering up to 100% of US workers paid via direct deposit) and over 1.5 million employers. With this connectivity, Pinwheel supports leading financial institutions to power instant direct deposit switching.

Explore Pinwheel Prime

Learn how Pinwheel Prime achieves the industry's best conversion rates by dynamically routing users to the most optimized deposit switch experience.

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Let's talk primacy.

Detect

Once a customer connects an external account, automatically identify and present them with a consolidated view of their recurring payments.

Switch

Upon detection, instantly enable frictionless transfer of both ACH and card-on-file recurring payments to the newly opened account..

Grow LTV

Develop precision cross-sell offers that grow LTV a comprehensive and accurate insight into your customers’ recurring payments, powered by our proprietary detection algorithm.

Personalize

Build targeted growth campaigns or win-back strategies and better understand your competitive landscape with source-of-truth view into your customers’ direct deposit allocations.

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